I work as anthropologist & associate director - strategy at Dentsu Webchutney. With a multidisciplinary practice, I study the impact of media on the message to devise breakthrough solutions in India.

It’s possible you’re thinking this website is amateurish. Do not fret. It is intentionally brutalist; I love weird bits of the internet and I want to do my bit to preserve a web that does not compromise on your time, privacy, and bandwidth. Thank you for visiting.

Award-winning Work

Hagglebot for Flipkart:

Lower the Window for Uber:

Jersey Knows No Gender for Uber:


Personal Projects



Twitter / Instagram / YouTube / Pinterest.

Site Information

This site is powered by Blot: David Merfield’s excellent Dropbox-based blogging platform.

Words on the site are written using iA Writer. Photos on the site are shot on iPhone and most likely edited on VSCO.