About

I work as anthropologist & associate director - strategy at Dentsu Webchutney. With a multidisciplinary practice, I study the impact of media on the message to devise breakthrough solutions in India.

It’s possible you’re thinking this website is amateurish. Do not fret. It is intentionally brutalist; I love weird bits of the internet and I want to do my bit to preserve a web that does not compromise on your time, privacy, and bandwidth. Thank you for visiting.

Award-winning Work

Hagglebot for Flipkart:

• 2× Bronze Cannes Lions 2019: Brand Experience & Activation + Creative E-commerce
• 1× Black Elephant & 5× Blue Elephants at Kyoorius Creative Awards 2019

Lower the Window for Uber:

• 4× ABBYs 2019

Jersey Knows No Gender for Uber:

• 2× ABBYs 2019

Press

• The Economic Times Sunday Magazine: Tracking India’s Growing Addiction to ASMR
• The Economic Times Sunday Magazine: Virtual Gifting in India (JAN. 2019)
• Business Today: With Bells On (OCT. 2018)
• Livemint: Decoding: The Millennial Consumer (JUN. 2018)
• AdAge: The Mobile Revolution Will Be Monetized (MAR. 2018)
• AdAge India: My First Six Months in Advertising (NOV. 2017)
• The New Indian Express: A Journey for Life (Excerpt of Jagriti Yatra) (APR. 2016)
• The Hindu: The Future of Mobile Photography (AUG. 2015)

Personal Projects

• Stuff To View (archive): Interesting things to read and watch.
• Great Indian Advertising: A library of India’s greatest advertisements.
• Ishtaagrams: My Instagram photographs. Coming soon to your hands.

Collections

• Wallpapers: A selection of high-resolution photographs available for your use.
• Bookshelf: Surprisingly, a list of books I own.
• Favourite Links: Essays and articles published online I continue to learn with.

Elsewhere

Twitter / Instagram / YouTube / Pinterest.

Site Information

This site is powered by Blot: David Merfield’s excellent Dropbox-based blogging platform.

Words on the site are written using iA Writer. Photos on the site are shot on iPhone and most likely edited on VSCO.