Hello and welcome to my website. I’m just another one of the hundreds of millions of Indians making my life on the internet. In case you’re wondering, ‘Ishtaarth’ means desire in Konkani. Alas, I have a name not many can pronounce which turns out to be a small price to pay for acquiring my username of choice on most websites.
By day, I work at CRED, where we create all-new experiences for India’s most creditworthy individuals. By night, I can be found surfing the web at gigabit ethernet speeds.
Previously, I had the privilege to help build Dentsu Webchutney. With a multidisciplinary role that went beyond advertising’s confines, I studied the impact of media on the message to devise breakthrough solutions for India. I was lucky to work with an amazing team on some of the most consequential brands in the world, including Google, Google Pay, YouTube, Twitter, Uber, Tinder, and Spotify.
- The Unfiltered History Tour with VICE World News: A culmination of years of work resulted in this 100+ person project, making Dentsu Webchutney the first Indian agency of the year at Cannes.
- Cannes Lions
- 4x Grand Prix [Radio & Audio + Brand Experience & Activation + Social & Influencer + Titanium]
- 14x Cannes Lions
- Yellow Pencil / Direct / Digital / 2022
- Graphite Pencil / Digital / Use of XR
- Graphite Pencil / Experiential / Use of AR
- Graphite Pencil / PR / Events & Stunts
- Graphite Pencil / Digital Design / Use of XR
- Wood Pencil / Digital / Mobile
- Wood Pencil / Digital / Physical & Digital
- Wood Pencil / Digital / Storytelling
- Spikes Asia
- 4x Spikes Asia Grands Prix
- 4x Spikes Asia Gold
- 5x Spikes Asia Silver
- 5x Spikes Asia Bronze
- The Better Half Recipes with Swiggy Instamart
- 1x Spikes Asia 2021
- 1x Kyoorius Blue Elephant 2021
- 1x Cannes Lions Bronze 2021
- Axe Your Ex with Tinder
- 2x Kyoorius Blue Elephants 2021
- The Raaja of Music with Spotify India
- Dentsu Common Ground
- Dentsu Webchutney’s Minisodes
- India Takes Charge with ITC Ltd.
- Hagglebot with Flipkart
- 2x Cannes Lions 2019
- 6x Spikes Asia 2019 Awards and a Grand Prix in Retail
- 4x EFFIEs India 2019
- 5x Kyoorius Blue Elephants and a Kyoorius Black Elephant
- 7x ABBYs at GoaFest 2019
- Lower the Window with Uber
- Jersey Knows No Gender with Uber
- Things by Dentsu Webchutney
- Building Dentsu Webchutney’s brand on social.
Press & Writing
This site is powered by Blot, David Merfield’s excellent static website service. The favicon is ‘document’ by Jivan on The Noun Project.
Words on the site are written using iA Writer. Photos on the site are shot on iPhone and most likely edited on VSCO.