Hello and welcome to my website. I’m just another one of the hundreds of millions of Indians making my life on the internet. In case you’re wondering, Ishtaarth’ means desire in Konkani. Alas, I have a name not many can pronounce which turns out to be a small price to pay for acquiring my username of choice on most websites.

By day, I work at CRED, where we create all-new experiences for India’s most creditworthy individuals. By night, I can be found surfing the web at gigabit ethernet speeds.


Previously, I had the privilege to help build Dentsu Webchutney. With a multidisciplinary role that went beyond advertising’s confines, I studied the impact of media on the message to devise breakthrough solutions for India. I was lucky to work with an amazing team on some of the most consequential brands in the world, including Google, Google Pay, YouTube, Twitter, Uber, Tinder, and Spotify.

2022: [Redacted]






Press & Writing

Site Information

This site is powered by Blot, David Merfield’s excellent static website service. The favicon is document’ by Jivan on The Noun Project.

Words on the site are written using iA Writer. Photos on the site are shot on iPhone and most likely edited on VSCO.