About
I work as anthropologist & strategist at Dentsu Webchutney. With a multidisciplinary practice, I study the impact of media on the message to devise breakthrough solutions for India.
Award-winning Work
- 2x Cannes Lions 2019
- 6x Spikes Asia 2019 Awards and a Grand Prix in Retail
- 4x EFFIEs India 2019
- 5x Kyoorius Blue Elephants and a Kyoorius Black Elephant
- 7x ABBYs at GoaFest 2019
Lower the Window for Uber India
- 4× ABBYs 2019
Jersey Knows No Gender for Uber India
- 2× ABBYs 2019
Project Re-Search: Beyond the Blue Whale Challenge
- 1× ABBYs Gold 2018
Press
- ET Tech: The Rise of Thirst Trap Culture among Gen Z Indian Women
- Social Samosa: On Twitter Fleets
- The Economic Times Sunday Magazine: TikTok Finds Favour with India’s Social Media Elite
- The Economic Times Sunday Magazine: Tracking India’s ASMR Addiction
- The Financial Express: How Brands Are Riding the Meme Wave
- Exchange4Media: Game-on: On The Potential for Gaming and Advertisers
- The Economic Times Sunday Magazine: Virtual Gifting in India
- Business Today: With Bells On
- Livemint: Decoding: The Millennial Consumer
- AdAge: The Mobile Revolution Will Be Monetized
- AdAge India: My First Six Months in Advertising
- The New Indian Express: A Journey for Life (Excerpt of Jagriti Yatra)
- The Hindu: The Future of Mobile Photography
Elsewhere
Site Information
This site is powered by Blot, David Merfield’s excellent static website service.
Words on the site are written using iA Writer. Photos on the site are shot on iPhone and most likely edited on VSCO.
