About

I work as AVP - Strategy at Dentsu Webchutney and lead its corporate strategy efforts. With a multidisciplinary role, I study the impact of media on the message to devise breakthrough solutions for India. At Dentsu Webchutney, I’m lucky to work on some of the most consequential companies in the world, including Google, Google Pay, YouTube, Twitter, and Tinder.

Award-winning Work

Hagglebot for Flipkart

• 2x Cannes Lions 2019
• 6x Spikes Asia 2019 Awards and a Grand Prix in Retail
  
• 4x EFFIEs India 2019
• 5x Kyoorius Blue Elephants and a Kyoorius Black Elephant
• 7x ABBYs at GoaFest 2019

Lower the Window for Uber India

• 4× ABBYs 2019

Jersey Knows No Gender for Uber India

• 2× ABBYs 2019

Project Re-Search: Beyond the Blue Whale Challenge

• 1× ABBYs Gold 2018

IMPACT Magazine’s 2020 Top 30 Under 30

Press & Writing

• Dentsu Digital Advertising Report 2021: New E-Commerce: The Rise of Super Apps 
• IMPACT Magazine: Gaming: The Next Frontier
• ET Tech: Signal’s Twitter strikes a chord with Gen Z and Millennials
• ET Tech: Brands Emphasise Strict Guidelines to Avoid Social Media Backlash
• ET Tech: The Rise of Thirst Trap Culture among Gen Z Indian Women
• ET Tech: #FanArt Gathers Steam in India
• Social Samosa: On Twitter Fleets
• Medianews4u: Shopping on Instagram Reels
• The Economic Times Sunday Magazine: TikTok Finds Favour with India’s Social Media Elite
• The Economic Times Sunday Magazine: Tracking India’s ASMR Addiction
• The Financial Express: How Brands Are Riding the Meme Wave
• Exchange4Media: Game-on: On The Potential for Gaming and Advertisers
• The Economic Times Sunday Magazine: Virtual Gifting in India
• Business Today: With Bells On
• Livemint: Decoding: The Millennial Consumer
• AdAge: The Mobile Revolution Will Be Monetized
• AdAge India: My First Six Months in Advertising
• The New Indian Express: A Journey for Life (Excerpt of Jagriti Yatra)
• The Hindu: The Future of Mobile Photography

Elsewhere

Twitter / Instagram

Site Information

This site is powered by Blot, David Merfield’s excellent static website service.

Words on the site are written using iA Writer. Photos on the site are shot on iPhone and most likely edited on VSCO.